The Docklands Chamber of Commerce is seeking to engage a professional and/or firm to construct a comprehensive business case regarding the use of lights, lasers, fountains and flames for activation of Victoria Harbour. This business case shall include, but not be limited to:
- Overview of Unique opportunity presented to Docklands
- Community and stakeholder feedback regarding the need for activation of Victoria Harbour
- Previous successes and failures
- Similar short and long-term activations and the successes thereof in other cities e.g. Singapore, Sydney, Phuket
- Summary of existing events/timetables for the harbour including key stakeholder activations
- Identify gaps and further opportunities
- Economic impact of a permanent installation versus temporary activation
- Projected Costs – based on Mock ups of installation/feature
- Visitor outcomes – through current activations (e.g. Firelight and Australia Day), through to projected numbers
- Assessment of how to develop a cost benefit proposition – Budget ranges and event sizes
- SWOT Analysis
- Health and safety analysis
- Letters if Support
- Brand improvement for Docklands as a result of this activation
- Pathway forward to delivery and implementation
Business case to be prepared for presentation to State Government, City of Melbourne and Private Enterprise organisations.